Welcome

A full service digital agency.

Volume is an award winning Melbourne based independent full service digital agency, specialising in eCommerce development.

Established in 2000, our goal is to provide clients with the most complete and effective solution, through quality in design, innovative thinking and the highest level of service.

Being a full service digital agency, specialising in the design, development and ongoing management of websites, our client list includes many of Australia’s leading brands, most of which have partnered with Volume for a better part of two decades.

Widely experienced within the online industry, we offer an array of services including; website design and development, online strategy, responsive design and development, application development, video production, ecommerce solutions, content marketing, social media services, brand identity, email marketing and online style guidelines.

Award winning, innovative, dependable and highly efficient, we pride ourselves on being the quality digital partner that every modern business needs to keep up with the ever changing online landscape.

HomeGround Social Media Transformation

Monday August 17, 2020

We started working with HomeGround Real Estate at a pro-bono rate a couple of months ago. As one of Melbourne’s oldest digital agencies we have the privilege to choose clients who’s values we align with, and we are very proud to be working with this enterprise. HomeGround is a premium real estate and social enterprise. All of their profits are funnelled back into the community through Launch Housing to help end homelessness.

Our focus was to build a social media presence for HomeGround to create a distinct brand that would inspire people to use their services and give back to the community. The strategy involved organic and paid content across Facebook, Instagram and LinkedIn.

One of the most significant improvements, was setting up the company LinkedIn as well as personal LinkedIn for the Company Director. This last year LinkedIn has grown from a site mostly used by HR departments, to one of the fastest growing social media networks, with nearly 700 million active users.

Within a month of working with HomeGround their social media had led to an increase in customers signing on and using the service. They had an increase in engagement and had established a unique brand online. This was all during the COVID-19 lockdown.

Social media has continued to grow during the pandemic. It has become an essential tool for any business to succeed, and is more important than ever.

Contact us now for a free social media consultation at info@volume.net.au

Social Media Support for Melbourne Water

Wednesday July 29, 2020

We established a strategy knowing that in order to motivate people, they first need to be engaged with the industry and understand the services.

It was wonderful to work with the team at Melbourne Water as were eager to express the different dimensions of their business.

Alongside water management, Melbourne Water is also responsible for sewerage, drainage, and our waterways. Our job was to find a creative way to express this. This was made more challenging as COVID-19 restrictions came into place. We needed to be innovative and flexible, and consider how people were consuming social media in lockdown.

As schools closed and parents were faced with the challenge of homeschooling, we utilised the extensive education materials available on the Melbourne Water website. We made a time-lapse of the waterways colouring-in sheets, interactive games, and animated water facts. For the older demographic, there were quizzes on Instagram to test their knowledge of sewerage and the heritage of our drainage system. Believe it or not, these were some of Melbourne Water’s most popular content ever posted on their Instagram…poo puns and all.

With the restrictions of lockdown meaning we couldn’t go out and capture content we created animated videos from scratch, that were educational and perfect for the whole family.

Within the first month of working with Melbourne Water, their engagements and followers both increased. People responded well to nuanced design and the detail of the work being created.

When working in social media, it’s important to continuously review and refine your strategy. 2020 has been a perfect example of how quickly things can change. In our monthly report, we recognised the opportunity to utilise the Melbourne Water LinkedIn channel. It had the most followers but the fewest posts.

Last year in Australia, LinkedIn had the most growth of any social media platform and this trajectory has continued into 2020.

The following month there were almost double the number of published posts and a spike in followers.

It was wonderful to work collaboratively with a major Government Authority towards their goals of engagement and brand awareness.

The World is continuing to embrace social media and it crucial for the success of any business.

Creative quality is the variable of success. If you want to find out more about how to grow your social media presence online, contact us now.