Online Strategy

Apr , 2014

The rise and rise of mcommerce

It’s not time yet, but clients will soon be briefing us to design their online presence for mobile first, with...

It’s not time yet, but clients will soon be briefing us to design their online presence for mobile first, with a secondary focus on how it looks and works on a desktop machine. It will take a little while, but looking at the exponential rise in the number of users accessing websites via mobile devices, the number of people ditching their trusty PC’s for a tablet or iPad at home, along with the alarmingly common practice that a smartphone is the last people look at before they go to bed and the first thing they look at when they get up in the morning, I can’t really see how this wont become reality.

Recently, I’ve come across a few mcommerce articles that contain a number of interesting statistics and insights. Interesting to me as I have been boring many clients for a while now about how important a mobile strategy is and now I have some stats to back up what I have been shouting from the hill tops. They also validate our decision 12 months ago to only develop responsive websites.

The stats

More specifically, the brains trust at Cisco have predicted that by 2017, there will be 1.4 internet connected mobile devices per consumer globally. That means that for every person that has money in their pockets to spend, there will also be 1.4 mobile devices in their pockets in which they can use to spend that money. In the US, they predict that a shade under 78% of people whom have mobile devices, will use it at least once in 2013 to buy something online. Moreover, according to eMarketer by 2017, 25% of all online sales will be completed via mobile devices.

Think about that for a moment. This means that every consumer will have at least one mobile device in which they can use to buy something online. Around half will have two mobile devices in which they will use. If the US market is any indication, around three quarters of them will buy at least one thing online a year using a mobile device and 1 in every 4 sales made online, will be made using a mobile device.

But what does it mean!

So what does this mean for a business owner and/or online marketer. How will this affect your current customers spending behaviours? How will this effect paths to purchase? How will this effect what your business should offer customers ie. location based offers? How will this change customer expectations on what your website should look like across devices i.e. iphone v iPad?…. and how prepared is your businesses large and small to address this change? All questions that need to be addressed if you want to have a thorough mobile strategy in place. Put simply however, it will mean change. Change that has to be made quickly not just to keep up, but to survive. It will mean that your website needs to be not only be responsive (easy to use via all mobile devices), but that navigation, content and functionality all be created with the vast number mobile devices in mind.

A betting man

Seeing as every statistic I have mentioned above is just about doubling every year, I think that my tip that clients will be asking us to design for mobile first, is a lock in.

Post by Richard Branov MD of Volume – View his LinkedIn profile here